Smoosh’d was born from a simple belief. Life is made meaningful by the small, joyful moments we choose to notice. We draw inspiration from our daughters. The bright, giggly bundles of joy who remind us daily how magical simple things can be. With that, we set out to create treats that feel just as playful and full of wonder. They also happen to be our two favorite sweets! Ice cream hugged by cookies, laughter between bites, sticky fingers and carefree smiles. These are the moments we treasure. In a world that often rushes past them, we believe in slowing down, sharing something sweet, and holding on to the kind of happiness that melts a little, but a joy that stays with you long after.